Join These Brands In Our Network

Unlock New Opportunities For Your Brand

PARTNER

Partner with complementary brands to sell each other’s products.

SHARE

Share your inventory for other leading stores to sell.

EXPAND

Expand your store’s product assortment with zero inventory commitments.

How It Works


Think of us as the switchboard that allows two online store admins to connect and have commerce flow between them. We enable real-time synching of products, inventory, orders and payments between partnering stores.

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Step 1: Apply To the Network

Apply for admission to our network of elevated brands and stores. Just install our Shopify app (no dev work required) and fill out your store profile to apply.

Once approved, explore our curated marketplace to find brand partners. In each partnership, there is a Supplier and a Retailer.

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Step 2: Add & Sync Products

The Supplier decides which products to make available. The Retailer can then automatically insert any of these products into their Shopify storefront.

Step 3: Start Selling

Honeycomb automatically injects any item sold on the Retailer's store as a new order into the Supplier's Shopify admin. All payments between brands are handled by our platform.

Economics & Responsibilities

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Let The Creativity Flow

Here are just a few use cases to consider:

  • Showrooming

    Partner with brands and resellers that have physical storefronts. Suppliers send product samples to each physical location, but when items are purchased, the fulfillment for the products occurs through the Supplier’s normal fulfillment operations.

  • Complete The Look

    Send an accessory product to a Retailer for one of their editorial shoots. The Supplier’s product can then be sold as part of a “Complete The Look” experience on the Retailer’s product display page.

  • Extend the lifecycle of your audience

    If your product is a one-time purchase, create automated flows through your CRM to put complementary partner products in front of your audience.

FAQ

Frequently Asked Questions


Every store pays a fixed monthly fee of $99 for access to the platform. In addition, the Supplier pays a commission to Honeycomb on each transaction. Our commission is automatically deducted before paying the Supplier their share of the sale, so the percentage of the sale paid to the Supplier is net of our commission fee. Our commissions are reversed on orders that are refunded.

Our commission is based on the monthly gross revenue generated through all of the Supplier's partnerships. As a new sales tier is achieved during the month, the incremental commissions on those sales are as follows:

Monthly Gross Revenue

Up to $5,000

$10,000

$25,000

$50,000

$100,000+

Honeycomb Commission

7%

6%

5%

4%

3%

While sharing some similarities to dropshipping, we built Honeycomb to be an entirely new type of product partnership service. In a typical dropshipping arrangement, the Retailer alone owns the customer relationship. The Supplier is then required to "blind ship" the product in packaging free of any of their own branding. With today's customer demanding a better experience, we believe this to be a broken model.

Today's customer wants to discover new brands from existing sources they trust. They will reward brands that aid in this discovery with continued loyalty. We believe brands attempting to "own" the entire customer will be increasingly disrupted by those that decide to partner. This process is happening naturally through the numerous product collaborations sprouting up (which are great to run through Honeycomb, by the way!). Honeycomb simply enables this trend to really blossom.

As a reflection of this true sense of partnership between brands, the economics in a Honeycomb transaction are more equitable than what you would find in a typical dropshipping arrangement. Usually, Retailers only net 15% - 20% margin when dropshipping. On Honeycomb, the Retailer margin is 33%, with no additional cost to service the order other than payment processing fees and customer service. Suppliers conversely see slightly lower margins on Honeycomb (60% after our commission), but this too makes sense when considering they are in essence acquiring a new customer and gaining exposure through the Retailer's audience. When two brands decide to both sell each other's products, the economics become even more equitable.

It truly is better to join together than go it alone!

How is inventory handled?
Inventory is handled by the service. We perform a real-time sync between the Supplier's inventory and the Retailer's inventory with a buffer added to avoid stockout situations. The actual amount of Supplier inventory on hand is never shown to the Retailer.
Retailers are not allowed to change the price of Supplier products. Suppliers must agree to have their products offered at different price than what is listed on their own site.
The Supplier will receive a complete customer record in their admin, including email address, phone number and customer address.
Any shipping revenue collected is not passed along to the Supplier. The Supplier will fulfill the order via ground delivery at their own expense.
It is up to each partnership to determine if International orders for partner products are allowed. If International orders are accepted, the Supplier will be responsible for all International shipping costs.
If the customer wants to return, they will ship the item back to the Supplier. Honeycomb communicates this return procedure to the customer right after purchase by communicating on the Retailer's behalf. All Supplier products are subject to the same return policy as the Retailer’s regular products.
If a Supplier marks an item as returned, Honeycomb will credit back the customer automatically by marking the item as returned in the Retailer’s admin (which triggers a refund in Shopify). The Supplier’s revenue share is credited back to the Retailer in the event of a return. Our commission is also reversed at this point.
By default, Retailers keep 33% of every sale they generate via partner products. Custom revenue sharing levels can be set for each partnership. Any sales tax and shipping fees collected by the Retailer are not shared with the Supplier.
By default, Suppliers receive 60% of every sale when their products are sold. Custom revenue sharing levels can be set for each partnership. This sale revenue does not include any sales tax or shipping fees collected by the Retailer. Revenue is sent to you immediately.
Brands have complete control over who sells their products, at what price and for how long. Retailers are prevented from marking down the price of your products without your consent. Make what ever products you want available and remove them as needed. You can end a partnership at any time.
So long as the physical store also has an online store presence on Shopify, they can participate! Simply place your orders for partner products through your Shopify storefront and Honeycomb takes care of the rest.
Yes. After an order is placed, the service sends an email to the customer on the Retailer's behalf to let them know an item in their order will be fulfilled by a trusted partner. The shipment confirmation email will then be sent by the Supplier as part of their normal fulfillment process.
Simply install our Shopify app with one click and fill out your store profile. That's it. There is no obligation of any kind when signing up. We will review your application at this point for inclusion into our network.
We are committed to maintaining a marketplace of the highest quality. Any store listed on Honeycomb is a potential partner for you. If you have a partner in mind that you don't currently see in our marketplace, just let us know and we'll happily extend an invite on your behalf.

In dropshipping, there are two transactions that take place: The transaction with the actual customer and the transaction between a Retailer and Supplier. We include additional amounts for the Supplier's sales tax remittance efforts on the payments between the Retailer and the Supplier in cases where the Supplier's sales tax settings indicate that tax should be collected (as determined by the sales tax setup in the Supplier's Shopify).

Retailers have the option of providing Suppliers with reseller certificates through our service. The use of a reseller certificate is a common practice in a dropship relationship between a dropshipper (the Retailer in our case) and the Supplier. In "ship-to" States (the State where the transaction is being shipped to) that will accept reseller certificates, Honeycomb will not add additional amounts for the Supplier's sales tax remittance efforts to the transaction payment regardless of the Supplier's Shopify tax settings. Currently, 41 out of 50 States accept resale certificates from any US State when determining a Supplier's tax requirements.

Please note that Honeycomb's sales tax calculations are not meant to be definitive and are to be used as a helpful resource only.

Any questions? Contact us at support@honeycombcommerce.com