Partner with complementary brands to sell each other’s products.
Share your inventory for other leading stores to sell.
Expand your store’s product assortment with zero inventory commitments.
Step 1: Apply To the Network
Apply for admission to our network of elevated brands and stores. Just install our Shopify app (no dev work required) and fill out your store profile to apply.
Once approved, explore our curated marketplace to find brand partners. In each partnership, there is a Supplier and a Retailer.
Step 2: Add & Sync Products
The Supplier decides which products to make available. The Retailer can then automatically insert any of these products into their Shopify storefront.
Step 3: Start Selling
Honeycomb automatically injects any item sold on the Retailer's store as a new order into the Supplier's Shopify admin. All payments between brands are handled by our platform.
Let The Creativity Flow
Here are just a few use cases to consider:
Partner with brands and resellers that have physical storefronts. Suppliers send product samples to each physical location, but when items are purchased, the fulfillment for the products occurs through the Supplier’s normal fulfillment operations.
Complete The Look
Send an accessory product to a Retailer for one of their editorial shoots. The Supplier’s product can then be sold as part of a “Complete The Look” experience on the Retailer’s product display page.
Extend the lifecycle of your audience
If your product is a one-time purchase, create automated flows through your CRM to put complementary partner products in front of your audience.
Every store pays a fixed monthly fee of $99 for access to the platform. In addition, the Supplier pays a commission to Honeycomb on each transaction. Our commission is automatically deducted before paying the Supplier their share of the sale, so the percentage of the sale paid to the Supplier is net of our commission fee. Our commissions are reversed on orders that are refunded.
Our commission is based on the monthly gross revenue generated through all of the Supplier's partnerships. As a new sales tier is achieved during the month, the incremental commissions on those sales are as follows:
Monthly Gross Revenue
Up to $5,000
While sharing some similarities to dropshipping, we built Honeycomb to be an entirely new type of product partnership service. In a typical dropshipping arrangement, the Retailer alone owns the customer relationship. The Supplier is then required to "blind ship" the product in packaging free of any of their own branding. With today's customer demanding a better experience, we believe this to be a broken model.
Today's customer wants to discover new brands from existing sources they trust. They will reward brands that aid in this discovery with continued loyalty. We believe brands attempting to "own" the entire customer will be increasingly disrupted by those that decide to partner. This process is happening naturally through the numerous product collaborations sprouting up (which are great to run through Honeycomb, by the way!). Honeycomb simply enables this trend to really blossom.
As a reflection of this true sense of partnership between brands, the economics in a Honeycomb transaction are more equitable than what you would find in a typical dropshipping arrangement. Usually, Retailers only net 15% - 20% margin when dropshipping. On Honeycomb, the Retailer margin is 33%, with no additional cost to service the order other than payment processing fees and customer service. Suppliers conversely see slightly lower margins on Honeycomb (60% after our commission), but this too makes sense when considering they are in essence acquiring a new customer and gaining exposure through the Retailer's audience. When two brands decide to both sell each other's products, the economics become even more equitable.
It truly is better to join together than go it alone!
In dropshipping, there are two transactions that take place: The transaction with the actual customer and the transaction between a Retailer and Supplier. We include additional amounts for the Supplier's sales tax remittance efforts on the payments between the Retailer and the Supplier in cases where the Supplier's sales tax settings indicate that tax should be collected (as determined by the sales tax setup in the Supplier's Shopify).
Retailers have the option of providing Suppliers with reseller certificates through our service. The use of a reseller certificate is a common practice in a dropship relationship between a dropshipper (the Retailer in our case) and the Supplier. In "ship-to" States (the State where the transaction is being shipped to) that will accept reseller certificates, Honeycomb will not add additional amounts for the Supplier's sales tax remittance efforts to the transaction payment regardless of the Supplier's Shopify tax settings. Currently, 41 out of 50 States accept resale certificates from any US State when determining a Supplier's tax requirements.
Please note that Honeycomb's sales tax calculations are not meant to be definitive and are to be used as a helpful resource only.
Any questions? Contact us at firstname.lastname@example.org